IBM Gets Seriously Social with WaveMaker

WaveMaker shared the stage this week with LinkedIn, SalesForce and Skype at IBM's launch of their new collaboration platform, LotusLive. Appropriately enough for a new entrant in the Serious Social market, Lotus Live launched at the Disneyworld resort in Orlando.

Clint Boulton of eWeek had a good description of LotusLive:

"LotusLive is the brand name for meeting, messaging and collaboration applications IBM intends to deliver to partners, who will in turn put them in front of their customers as a SAAS (software as a service) platform this year"

Sean Poulley, the Vice President of Collaboration Services, was the emcee for the very entertaining LotusLive launch presentation (it's not often that you see Crocodile Dundee used to promote cloud collaboration).

After producing a great deal of vapor around the somewhat suspect term Web 2.0 and the even more dodgy term Enterprise 2.0, IBM and LotusLive are finally validating the premise that social networking will be as powerful a force in the enterprise as it has been for the consumer world.

WaveMaker's 15 minutes of fame came via a Social Network Integrator application that we built for LotusLive. Social Network Integrator allows LotusLive users to share files with contacts from any of their social networks (LinkedIn, Salesforce, etc).

Underneath the covers, WaveMaker's Social Network Integrator application was hosted on Amazon EC2, using Rightscale for cloud scaling and Kapow to access contact data from LinkedIn.