Thriving Thru Recession With Head In the Clouds

Despite the gloomy headlines, WaveMaker is having a great year - our revenues continue to grow over 50% a quarter and we launched a partnership with IBM at last week's Lotusphere. InfoWorld continues to sing WaveMaker's praises as well.

The worldwide recession is sort of like a giant avalanche, sweeping startups and industry titans alike before its path. Having a leadership position in a rapidly growing market like cloud computing is a way to not only survive the recession but come out stronger on the other end.

Benjamin Thompkins has a good post on the bmighty blog about cloud computing as the ultimate recession-proof technology. Here are my top 3 recommendations for surviving today's economic avalanche:

1. Stay ahead of the destruction - with the economy collapsing, the only safe place is in a market that is growing enough to dampen the blow.
2. Don't waver in your path - survival mode is all about executing - finding ways to bring in as much revenue as possible on the path you are on. Changing course while the avalanche is bearing down on you is corporate suicide.
3. Have friend who can help dig you out - when the going gets tough, you soon find out what kind of investor support you have. All VCs are easy to work with when times are good - it is the behavior of VCs in the bad times that separates the bankers from the builders