As a thought experiment, I asked their executive team to tell me the most valuable database on the planet?
Here are some potential winners:
- D&B - all the financial data you could hope for - nope
- IMS - all the medical data you could uncover - nope
And the answer is...Google (is it my imagination or is the answer to almost every question these days Google?) The point is that the really valuable information is increasingly moving to the web. That means that the next generation of data adapters will treat the web as a gigantic database (albeit one that requires clever robots from Kapow to take full advantage of).
For example, when the National Oceanic and Atmospheric Administration (say that 3 time fast) wanted to put together the definitive global warming portal, they found that the best information was all on the web, and turned to Kapow to get that information into a single portal.