I do think that the rapid and broad dissipation of power/influence/control
that is at the core of social media (Web 2.0?) is as fundamental a shift as from
mainframe to mini and mini to PC. When power moves from central
control out to the edges, things change dramatically and forever. This
Genie isn't going back into the bottle. Full article here
This puts a pretty profound spin on the effect these technologies can have on how applications are developed in the enterprise. If Enterprise Web 2.0 tools allow more business-focused developers to be more effective in building business apps, IT can start to have a much more decisive effect on the business.
I would add to Chris Shipley's comment two additional predictions about how collaboration and Web 2.0 will drive business change:
- Collaboration technologies will improve the developer/user dialogue to produce a better understanding of user requirements
- Lightweight prototyping tools will enable more iterative development to product products that better meet business needs.
ps I got a chuckle out of this Web 2.0 love letter - who would have thought that all these wacky company names could be turned to such good use!?