The worldwide recession is sort of like a giant avalanche, sweeping startups and industry titans alike before its path. Having a leadership position in a rapidly growing market like cloud computing is a way to not only survive the recession but come out stronger on the other end.
Benjamin Thompkins has a good post on the bmighty blog about cloud computing as the ultimate recession-proof technology. Here are my top 3 recommendations for surviving today's economic avalanche:
- Stay ahead of the destruction - with the economy collapsing, the only safe place is in a market that is growing enough to dampen the blow.
- Don't waver in your path - survival mode is all about executing - finding ways to bring in as much revenue as possible on the path you are on. Changing course while the avalanche is bearing down on you is corporate suicide.
- Have friend who can help dig you out - when the going gets tough, you soon find out what kind of investor support you have. All VCs are easy to work with when times are good - it is the behavior of VCs in the bad times that separates the bankers from the builders